Public Relations How are public relations normally handled?

Create your own sport product (anything from the participation sport, spectator sport, or SASS categories) as a culminating experience to all you have learned over the course of the class. Consider your experience when participating in sports, or SASS categories. The idea must be unique and differentiated in the market. This product will be used to create a marketing plan, incorporating all the feedback and topics, we have explored. Make sure to describe your topic thoroughly as it will be an opportunity to use resources such as graphs and images to support your marking. You are also encouraged to come up with original graphics and logos. The page minimum is a requirement, but may be exceeded. Remember the purpose of this project is to use your marketing plan to convince others to purchase the sport product. Consider your target audience and write from a perspective of a potential marketing professional. Final Project TopicsMake sure you include all of the following in your final assignment:Title PageTable of ContentsA description of your product Is it a sports product (SASS), a spectator sport, or a participation sport?What is its purpose? What are your goals for this product? What are the features and benefits of each product offering?What is the brand name? What is the logo/imagery associated with the brand? What is the rationale for the name/logo selection?Which domain(s) does your product fit into?General pricing and distribution ideasHow much is the product?Which method is used for establishing a price: going rate, demand-oriented, or cost-based?Is there a product that is a product with a comparable price?Where is this product available? Why?How are facility locations chosen? Is the site accessible to the target markets? Is it visible to the target markets?Are members of the target market able to access and buy the product?A extensive look into the target marketWho? What? When? Where? Why? How? What are the size, growth rate, and national and regional trends in each of the organization’s market segments?What fan segment are you looking to attract?Are market segments measurable and accessible to distribution and communication efforts?What benefits does the organization offer to each segment? How do these benefits compare with benefits offered by competitors?Promotional PlanYour Integrated Marketing Communication (IMC) planAdvertisingWhich media will be used? Is it cost effective?What dates and times for the ads would be most appropriate? Has the organization prepared several versions of its advertisements?If fitting, are there any giveaways or special advertising items?Sales PromotionAre there any promotional plans set? Price discounts or coupons?What is the specific purpose of each sales promotion activity? Why is it offered? What does it try to achieve?Public Relations How are public relations normally handled?The kind of sponsorships you intend to use and whyHow they work and relate to your target marketWhat are the parameters of the sponsorship deal? What is the give and take?How will this sponsorship create awareness for your brand & product?Customer RelatinshipsWhich of the six components of the relationship marketing are you most utilizing? Why?TechnologyHow are you incorporating technology into your marketing plan?What kind of websites do you plan to use?How do these help accomplish your business goals?How does technology fit into your distribution plan?What is the implementation timetable?Is other marketing research is necessary? If so, what research, if not, why not?What monitoring procedures (audits) will take place and when?RequirementsBe sure to check your work against the following requirements when you submit:Length: 9 page minimum.