What different types of traditional media are employed?

Think of this assignment as your final exam. Apply what you’ve learned this semester by carefully analyzing ONE of the following campaigns:•Ch 14: Microsoft Xbox •Ch 15: Icelandic Cancer Society At the beginning of the chapter, there’s an “It’s a Winner” intro into the campaign. At the end of the chapter, there’s more related content under the heading “It’s a Wrap.” You’ll also need to do outside research: minimum TWO quality bibliographic references plus links to as many campaign components as you are able to locate. Identify elements of the IMC campaign plan (pages 487-499). Utilize this template (roman numerals and bolded headings/subheads) to organize your content:I. Situational Analysis (the situation the business was in BEFORE the campaign presented in the case)A. Background Research: Describe the state of the business relevant to the brand BEFORE the campaignB. Pre-Campaign SWOT Analysis: Identify strengths and weaknesses (internally focused); identify opptys and threats (external marketing environment) C. Key communication message-related problem(s) to be solved (or needs to be addressed): Provide relevant examples such as image, attitude, perception and knowledge or information) to be solvedII. Key Strategic Campaign DecisionsA. Objective(s): Identify measurable objectives considering each of the five requirements: specific effect that can be measured, time frame, baseline (where we are or where we begin), goal and percentage change.B. Targeting and engaging stakeholders: Provide analysis based on Influences of Consumer Decision Making (Figure 7.2, page 189), fleshing out interests and describing critical insights.C. Brand positioning strategy: Describe what makes the brand different and distinctive from all other brands in its product category.III. Marcom MixA. Platforms and objectives: Which marcom tools would be most useful in meeting the campaign’s objectives? A list of the main IMC areas on pages 492-493 is a good place to start. Think comprehensively!B. Synergy: How will IMC tools produce messages that reinforce each other to create synergy? IV. Message StrategyA. Key consumer and brand relationship insights: How are message strategies matched to different targeted stakeholders, based on insights into what moves them?B. Message direction How does message strategy support overall campaign objectives and direction?C. Strategy consistency: How does the creative theme consistently present the brand position and personality?V. IMC Media and Contact PointsA. Multimedia and multichannel: What different types of traditional media are employed? List/describe.B. Multiplatform: How are PR, promotions and direct marketing employed? List/describe.C. Contact points (all brand experiences), touch points (contact points that touch our emotions) and critical touchpoints (brand experiences that connect the brand and the customer on an emotional level and leads to a yes or no decision about a purchase decision or brand relationship): Identify and label.VI. Management and Campaign ControlsA. Budgeting: Share what you uncovered about how much the organization spent on the campaign.B. Evaluation of effectiveness: Did the campaign meet its objectives? Describe performance results