Describe:Website style and usability (flow)

Imagine you are a consultant from a public relations or communications consulting agency. You are asked by a potential client to provide an audit of new media offerings and potential suggestions for improvement. These are large companies so they all have plenty of social media and Web 2.0 components on their site, but you need to quantify this in some way to offer intelligent suggestions for improvement. Look for:-Social feeds- Widgets (pop up features , payment calculators, games, interactive timelines/comparision tools), – Video deployment (YT/Vimeo, site hosted vids, third party content)-Blog section-Ecommerce shops on site- Data collection (forms and pre widget email captures)Talk about in page descriptions:Images, text tone, colorsTo begin… Review the website from your assigned company (see next page) and all social media components offered by the organization (blogs, wikis, FB, Twitter, LI, RSS feeds, digital videos, text, static graphics, and other Web 2.0 content). Then answer these questions specifically:Worth 10 pts1. Make a detailed list of 10 URLS that connect to different media and content types on the website. List the media types and locations in the table below. Each entry needs to complete with three complete parts to receive the 1pt.COPY AND PASTE THIS SECTION from line to line and use as a template- overwrite the contents:_____________________________________________________________________________Julian MartinezNew Media Audit: CignaCompany overview: Cigna is a global health services company dedicated to improving the health, well-being, and peace of mind of those we serve. Our goal is to provide the right services and solutions, in the right setting, at the right time, to address the diverse health needs of our customers and patients in a highly personalized way – each and every day.CONTENTMedia TypeUrlDescription1. Company BlogXYZ.com/Blog Page Description: (example)Blog posts written by the CEO. Contains company announcements, new products, and stock news.Clear path for reader comments and ratingsStyle & Usability:The page has over 100 entries with a clean sans serif typeface and a photo for most entries. Colors are a bright, warm palette (yellows and light reds)The blog flows well and has no broken content. Also provides backlinks to sites such as__________.Recommendations:1. Have the employees provide varied content to create a more personal blog. (SAMPLE TEXT)2. 3. 4.5.(YOU should have 3-5 rec’s for each page so you may want to start to write these as you review the page)2. Facebook business pageFacebook.com/XYZcompanyPage Description:Style & Usability:Recommendations: 1. Post all company events to the FB page with tagging(SAMPLE TEXT)2. 3. 4.5.3. Youtube VideoPage Description:Style & Usability:Recommendations: 1. 2. 3. 4.5.4. Payment calculatorPage Description:Style & Usability:Recommendations: 1. 2. 3. 4.5.5.Page Description:Style & Usability:Recommendations: 1. 2. 3. 4.5.6.Page Description:Style & Usability:Recommendations: 1. 2. 3. 4.5.7.Page Description:Style & Usability:Recommendations: 1. 2. 3. 4.5.8.Page Description:Style & Usability:Recommendations: 1. 2. 3. 4.5.9.Page Description:Style & Usability:Recommendations: 1. 2. 3. 4.5.10.Page Description:Style & Usability:Recommendations: 1. Post all company events to the FB page with tagging2. 3. 4.5.STYLE AND USABILITY2. Describe:Website style and usability (flow) – two paragraphs-explicit (is it flashy, simple, interactive, static, lots of content, little content, lots of images, animations, videos, etc. How is the navigation?—Easy to understand and use, clunky and difficult? How does the information flow?)Based on your observations, provide 5 numbered suggestions for improvement (tell us what you would improve and why?)An recommendation might look start like this…1. XYZ needs more Facebook content to drive users to it. There are only 55,000 likes compared to ABC Company, their competitor with 200,000.