Describe the key tests that a disruptive strategy must pass in order to stack the odds for success in its favor.

1. In many markets, a new entrant might consider a strategy that provides potential customers with a product or technology that is “good enough” rather than “superior” to existing options. Describe the key tests that a disruptive strategy must pass in order to stack the odds for success in its favor. (An example would be Southwest Airlines deciding to compete against United Airlines.)2. A new firm creates websites and electronic commerce strategies for small businesses. Describe the essential elements to be included in its service product.