Describe Marketing Mix & Budget.

Attached you will find a document with specific instructions for the paper and a PDF sheet that will help you.•In this assignment you will select a fictitious theatrical film release, define your marketing objectives, and develop a marketing mix based on your available budget and targeted consumers.•Assume that you have a total budget of $20,000,000 to market your film. Use the advertising metrics provided in the Pricing Data Sheet to assist you in deciding which mix of media outlets you will buy to reach your target market.