What is segmenting customers and why is it perhaps the most important activity in CRM?
5. What is segmenting customers and why is it perhaps the most important activity in CRM? What do firms typically do with the segments of customers?6. Define these terms: permission marketing, cross-selling, and churn reduction.18. Do you think CRM applications unnecessarily invade customers’ privacy? Explain.20. What is the most common mistake made when designing and implementing a CRM program?21. How do you think CRM performance should be measured? Suggest several performance measures for a specific company23. What do big data and big data analytics refer to?29. What is the difference between on-demand computing, the software-as-a-service model, and cloud computing?
