How has advertising personalisation contributed to the marketing performance of different companies?
How has advertising personalisation contributed to the marketing performance of different companies?
“Advertising has experienced evolutions over the years, as it’s had to adapt to suit new crises, situations, mediums and audiences continually. Most importantly, it’s become much more personalised in the past decade especially with the emergence of online services.” How has advertising personalisation contributed to the marketing performance of different companies? QS:https://www.forbes.com/sites/bradadgate/2020/05/22/thought-leaders-weigh-in-on-the-post-pandemic-advertising-and-media-landscape/#64e0e82a1f90https://www.weforum.org/agenda/2020/06/coronavirus-advertising-marketing-covid19-pandemic-business/Wojdynski, B. W., & Evans, N. J. (2020). The covert advertising recognition and effects (CARE) model: Processes of persuasion in native advertising and other masked formats. International Journal of Advertising, 39(1), 4-31.
