What market research activities does Krispy Kreme engage in to determine where to build asite?

Purpose:Assignment SpecificationsThe objective of this case is to demonstrate how marketing research has contributed to making a small business into a successful national chain.Krispy Kreme has become the American household icon for great-tasting hot doughnuts and coffee. Since its beginning in 1937, the company has grown and spread over the United States. Company executives and store managers credit their success to a limited, consistent-tasting product line and clean and inviting stores that attract consumers across all socioeconomic categories. The company also prides itself on its involvement in charitable and service activities in the communities in which the stores are located.Special Instructions:1. Must watch the video (uploaded on Blackboard under Assignment 1).2. Answer the following three questions in reference to the video:a. To succeed in the Global Market, what market research should Krispy Kreme undertake?b. What market research activities does Krispy Kreme engage in to determine where to build asite?c. Krispy Kreme is currently facing criticism from low-carb diet practitioners which havelowered sales. How can market research help them deal with this problem? Provide at least examples of approaches that can be applied.3. Provide some recommendations with evidence support.Assignment Structure should be as the following:Page 2 of 31. Executive Summary2. IntroductionBackground information about the company and marketing research and market research.3. Define the Problems and discussionsClearly explain the problem that requires market research4. Conclusions and RecommendationsConclude by citing key findings and provide two specific recommendations Krispy Kreme.5. Reference BY USING PROQUEST> I WILL GIVE ACCOUNT DETAILpls show Data collected is very: relevant, well organised and easy to understand. Accurately analyses the relevant secondary data including recommendations. Shows knowledge of relevant theoryThen go to subject: click to Marketing Research then go-to subject, click to marketing research then go to assessment then click to a video case study to watch and be able to do the research and proquest is below for preference LOGIN Acc: holmes2004Pass: holmes