Discuss whether you think the PR persuasion tactics used by the social movement were ethical and why or why not.

PR, Social Movements, and Persuasion Research the topics of PR, social movements, and persuasion using the South University Online Library, the Internet, and the Public Relations Society of America (PRSA) resources at www.prsa.org. Look for an article or interview about how PR can influence social movements. Social movements or social protests usually involve a grassroots effort to protest social injustices and call for social change. Select a social movement. Examples of modern social movements are Occupy Wall Street; stem cell research; nonviolence; renewable energy; lesbian, gay, bisexual, and transgender (LGBT) activism; and right to life. On the basis of your research on how PR can influence social movements, respond to the following: Describe the social movement you have selected for this assignment. Discuss how PR played a part in this social movement and the PR tactics used by this social movement. Explain how the social movement mobilized support. Analyze the social movement using communication theories, such as Uses and Gratifications Theory, mass communication theories, Maslow’s Hierarchy of Needs, and Aristotle’s Rhetoric. Explain whether the social movement was successful. Justify your answer. Discuss whether you think the PR persuasion tactics used by the social movement were ethical and why or why not.