Evaluating Digital Marketing Campaigns – how effective is the brand’s digital presence? Do you think they do a good job on their social sites? Give examples of why or why not.

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Evaluating Digital Marketing Campaigns – how effective is the brand’s digital presence? Do you think they do a good job on their social sites? Give examples of why or why not.
September 9, 2020 Comments Off on Evaluating Digital Marketing Campaigns – how effective is the brand’s digital presence? Do you think they do a good job on their social sites? Give examples of why or why not. Uncategorized Assignment-help
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Instructions
In this assignment, you will complete Milestone One of the final project.

For additional details, please refer to the Milestone One Guidelines and Rubric document and the Final Project I Guidelines and Rubric document.

Please make sure you cover all critical elements from Guidelines and Rubrics and follow all instructions please.

Announcement from instructor:
In case you’re struggling with how to get started, here is some help!

FIRST – visit your brand’s social media profiles and make notes on which ones they use most and any shared messaging.

SECOND – Write a SWOT analysis, which will help you get an overall view of your chosen brand. Use this video to help you write. Note: you SWOT will expand in future papers as you learn more. For now, just 3 points under each is fine.

THIRD: Copy and paste the headers below into your paper. Write 2 paragraphs for each of these headers below. BONUS: when you use the headers in your paper, it really helps me when I grade.

I. The Brand’s Use of Digital Marketing – what are they doing OVERALL online – social sites, website, online only offers, etc

II. Social Media Platforms – what social sites does the brand use, make sure to cover what you think their top 2-3 are

III. Evaluating Digital Marketing Campaigns – how effective is the brand’s digital presence? Do you think they do a good job on their social sites? Give examples of why or why not.

IV. Creating Digital Marketing Campaigns: Create a fake digital campaign idea or highlight a social site that the brand is not using or not using very often and create an idea to help the brand use the site.
Here is more info if needed.

Week #2 is all about strategy! Strategic planning is the process of identifying goals or objectives for specific strategies and tactics, putting actions in place to reach those goals, and measuring the level of success of those actions. In Building Your Action Plan for Social Media Marketing, Ric Dragon outlines this type of approach, calling it the “landscape of desired outcome.” While the process may vary from company to company, there are key similarities we must consider.

Remember the SWOT analysis you did in MKT 113? That’s what we will be working on this week. What are the controllable strengths and weakness within the company (not just the brand or product) that influence how well the company operates? What are the external opportunities and threats that may affect choices and actions? Will the digital strategy be part of a larger brand or company campaign, or will it be its own vehicle? If it is part of a larger campaign, what does that campaign look like? What are its strengths and weaknesses?