How does the brand communicate?

UE DATE: 11PM, FRIDAY, SEPTEMBER 11TH

Overview: This distillation of your brand muse for the semester will be an opportunity to present the brand to the class and an inside look at what according to Donald Miller, the problem the brand solves.

Assignment: Review the brand in its entirety to get a clear understanding of how it has operated in the past 1-3 years. Identity the following:

Brand mission
Brand messaging
Press/Social Media Presence
StoryBrand Overview
Format Specifications:

Create a presentation using Power Point, Prezi, or some other presentation software;
Organize your presentation as listed below;
Make sure that your content is clear and concise and visually engaging;
Poor spelling and grammar will count against you;
Assignment must be organized as instructed below;
Post a screencast copy (use Loom) of you going through your presentation in the Discusson area.

Presentation Format: Please use the following format as a guide for setting up your presentation. Failure to follow the format below will result in point deductions.

About the brand: Give background on the brand and founder (as needed)

Brand mission: What is the overall mission of the brand?

Brand messaging: How does the brand communicate? What are the unique traits of how the brand shares its message?

Press/Social Media Presence: Has the brand been featured in the press? What is the larger narrative according to press outlets. Select its most popular social media outlet and include its stats (follower count, average engagement, impressions, etc).

StoryBrand Overview: Does the brand center the client in its messaging? What problem is the brand solving or attempting to solve? Who or what is its villain?

What will you attempt to emulate in your project launch? In thinking of your final project, what elements of your brand muse will you use to guide how you position your launch?