How Does Allstate use Innovation, Research, and Communication to Support “Good Work”?

How Does Allstate use Innovation, Research, and Communication to Support “Good Work”?

Read the Case Study on pp. 103–104 of Chapter 4, “Allstate Reality Rides Combats Distractions With a Virtual Driving Simulator.” Then visit Allstate’s Our Story microsite and explore its webpages: At Allstate, For Our Customers, In Our Communities, and Within Society., respond to these three questions:

1 What strategies and tactics do you think are particularly innovative in encouraging and supporting social good? Explain your reasoning.
2 How has research guided Allstate’s response to any of the issues it embraces?
3 What evidence can you find about how Allstate communicates these good works to stakeholders (other than via its website)? What communication tactics would you suggest?

Remember, you must include in-text citations for any information drawn from our course readings or any independent research, adding an end source list.

I’ll send you chapter 4 tomorrow.

Watch the following short interview and think about how “theory” can explain the expert’s advice.

Karen Buerkle and Margery Kraus of APCO Worldwide discuss their latest research, which identifies “stakebrokers” as critical sources of influence—moving beyond mere stakeholders to those who are actively involved in advocating for particular issues.