Report Project:applying the marketing research process, collecting secondary data and providing recommendations for and organisation’s strategy.

Purpose of the assessment (with ULO Mapping)
1/ Integrate theoretical and practical knowledge of Marketing Research in the context of marketing-related business decisions
2/ Analyse business problems/opportunities using their Market Research skills and develop appropriate strategies to achieve a competitive advantage.

Assignment Specifications
Applying the marketing research process, collecting secondary data and providing recommendations for and organisation’s strategy
SKY HIGH Real Estate Developers want to understand the present structures of Australian households and families, as well as how these structures will change in the next 20 years. This will allow them to plan for the kinds of properties that are in demand now and in the future. Using secondary data sources, find this information for the real estate developer. This secondary data can be obtained from a variety of credible sources, including The Australian Bureau of Statistics website (www.abs.gov.au) and searching for ‘family characteristics’. The most recent publication, released in 2015, is entitled 4442.0 – Family Characteristics and Transitions, Australia, 2012––13, available at www.abs.gov.au/ausstats/email@email.email/mf/4442.0 You can also gain some insight from https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/036 You may also source data from other credible sights.

please have a look into the file below for the link for the website. if you cant get access to it pls let me know. pls have look at the marking rubric and follow up with all the requirements in excellent required

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