Why did Facebook become the accepted way of conducting social activities online?

We are all familiar with Facebook and its popularity. Years ago, however, a site called Myspace was the main online space for social interaction. The site was extremely popular when Facebook was launched. Facebook initially served only a small population of college students. What ended up happening to MySpace? What role did Facebook play in MySpace’s change? What differences were there between the two sites? Why did Facebook prosper while MySpace shrunk? Why did Facebook become the accepted way of conducting social activities online?

The Science Behind Social Networking And Why MySpace Lost To Facebook

https://www.forbes.com/sites/adamhartung/2011/01/14/why-facebook-beat-myspace/#4afa2486147e

https://www.forbes.com/sites/gilpress/2018/04/08/why-facebook-triumphed-over-all-other-social-networks/#415af0cf6e91