How can consumers use the technology to improve or enhance their experiences?

Augmented reality is changing the way we view the world — or at least the way its users see the world. Picture yourself walking or driving down the street. With augmented-reality displays, which will eventually look much like a normal pair of glasses, informative graphics will appear in your field of view, and audio will coincide with whatever you see.

What is Augmented Reality? Research “augmented reality” and discuss the most appropriate variables for segmenting the consumer market for products based on this technology (use up-to-date examples). Explain why those variables are appropriate. How can this technology be applied in marketing a product? How can consumers use the technology to improve or enhance their experiences?