How did Terry and Dawn Hall identify the market for Happy Belly Curbside Kitchen?
This assignment asks you to complete the case study on “Happy Belly Curbside Kitchen—Finding Opportunity in Healthy Food” ****LINK: https://happybellyatlanta.com ***** from the text (see case on pages 125 – 126, at end of chapter 3). ***ATTACHED AS A FILE**** In completing this assignment, utilize the following Case Study Analysis study questions, found on page 125 of the text, to develop your essay papers:
3-19. How did Terry and Dawn Hall identify the market for Happy Belly Curbside Kitchen? What process did they follow to analyze opportunities?
3-20. What knowledge, skills, and abilities did the Halls have before starting their company?
3-21. Why might Shape magazine have named Happy Belly Curbside Kitchen as one of the 10 Healthiest Food Trucks in America? How would they be healthier than most food trucks?
3-22. How was this business tied to a social mission? What did the owners do to demonstrate their commitment?
3-23. Identify four critical resources for Happy Belly and how the owners secured them.
You will find a link to their website in the name of Happy Belly above. There you will find info about them, their menu and services. It’s a very interesting story, which I will tell you up front that there is loss in the story as well.
****HOW TO WRITE****
In preparing a case, it is recommended that your first reading/viewing be a relatively quick one. Read the case and watch the video once, and make some notes: Who and what are involved here? What seems to be the major questions or issues?
Then, take a second and more thorough reading of the case, testing your preliminary conclusions from the first reading concerning the major problems and key players.
Next, begin shifting through the facts in the case and sorting them out in terms that are useful to you in analyzing and resolving the major issues. Keep in mind that case facts are presented in a more orderly fashion than they tend to be in the real world, but you should not assume that they are all equally useful, or that they are properly and fully related as presented in the case.
