dentify and describe the issues that affect the company of concern or the field of international marketing management.

Each student is to prepare a synopsis of two articles dealing with any area of international marketing.

Article 1 — you will

(a) briefly summarize the article and

(b) cite implications as to how the topic of concern will have bearing on a marketing manager, the company of concern, or the competition. specifically cite how the information, in your opinion, will have bearing on the 4 – p’s of the marketing mix.

Article 2 – you will

(a) briefly summarize an article that deals with an ethical issue in the field of international marketing and

(b) in your opinion explain how the ethical issue(s) presented will have bearing on corporate marketing strategy, international marketing in general or the marketing manager. give reasons for the opinions you state.

Due Date: announced during week 1 – date on the syllabus and listed on this assignment (above)

papers will be lowered one grade for each day they are late.
papers are to be typewritten; the cover page must include name, section, and bibliographical information.
at least one of the articles must come from the Wall Street Journal (Links to an external site.).
articles must be taken from periodicals dated during the current semester.
The paper must include any details discussed in supplemental materials, case discussions, etc.

Read the ARTICLES.

Identify and describe the issues that affect the company of concern or the field of international marketing management. For one article identify an ethical issue of concern and explain the cause(s) of the issues. The second article will deal with the implications of the information in the article for a marketing manager and the bearing of the 4 P’s of the marketing mix. This is explained in the syllabus under Term Project. Be careful not to confuse the cause(s) or issues of concern with possible symptoms that describe the problem. The actual cause of the issues at hand or problem will explain precisely each and every symptom as it relates to the problem. i.e. The facts as presented in the article indicate a decrease in retail sales over the last three years. This fact represents a symptom and not the cause of the decrease in sales.

State your opinion as to how you can use the information in the article to improve the international marketing management process. Describe the issues at hand and how you can implement them as a marketing manager.

Describe how you would implement any changes you believe the marketing manager could use to improve international business.