Analyze the reasons for IKEA’s entrance to U.S market

KEA is one of the most important companies in Europe; however it faces many challenges with increasing online shoppers in the globalization era.

Apply all the knowledge you have obtained to complete this assignment:
If you have time, eat its meatballs (cheap and tasty) in the cafeteria. IKEA founder ate at IKEA cafeteria for many years every day!

Chose to answer any of the following TWO questions from the knowledge you have obtained so far
Describe your impression of IKEA in comparison to other furniture stores.
Analyze the reasons for IKEA’s entrance to your chosen market (For example, if you have selected China as your chosen market for your term paper, then this chosen market is China; if IKEA has not entered into your chosen market (e.g.UAE), please analyze the reasons why IKEA stayed away from the market).
Discuss the market entry strategy of IKEA.
What are the sources of IKEA’s competitive advantage in the global market?
Describe the bureaucratic and cultural challenges faced by IKEA in gaining approval to enter the market.