Does visual imaging and visual advertisement include argument, or is it just a collection of rhetorical strategies used in illogical ways in order to persuade viewers to buy a product or change a belief?

Does visual imaging and visual advertisement include argument, or is it just a collection of rhetorical strategies used in illogical ways in order to persuade viewers to buy a product or change a belief?
You should be able to use the visual image or advertisement in your rhetorical analysis and critical response essay as an example of your position.
You will use four academic peer reviewed sources to synthesize in the discussion as evidence or support of your position.
The essay should be a minimum of four pages, typed with a standard font (12 point Times New Roman) in black ink, and should be double-spaced, with standard one-inch margins on standard computer (20 lb.) paper (8½” x 11”). Avoid script or other fancy fonts and Italics. Be sure that your printed pages are clear and legible.
Works Cited must be in the standard style of the Modern Language Association (MLA) Handbook for Writers of Research Papers, 8th edition. Any exceptions to MLA style will be considered errors and will count against the final grade.
Follow the instructions in each link in order to properly submit and complete the common assignment.