In relation to the case study,how could you help Frank better understand this cross-cultural problem?

Frank McDougal had been chosen to set up a branch office of his engineering consulting firm in Seoul, Korea. Although the six engineering consultants who would eventually be transferred to Seoul were Americans, Frank was interested in hiring local support staff. He was practically interested in hiring a local person with excellent accounting skills to handle the company’s books. He was confident that he would be able to find the right person for the job because his company was prepared to offer an excellent salary and benefits package. After receiving what he considered to be several excellent leads from a friend at the Rotary Club, he was surprised to be turned down by all four prospective candidates. They were very appreciative of being considered for the position, but all preferred to stay with their current employer. Frank just couldn’t understand why all four of these Koreans chose to pass up an increase in salary and fringe benefits.  Where did Frank go wrong?  How could you help Frank better understand this cross-cultural problem?  Use intercultural theories to explain it and support your discussion.  What would be your advice to Frank? i would like to use hofstedes cultural dimension theory and iceberg theory