Create an analysis of the external and internal environment

Create an analysis of the external and internal environment•How the company uses its strengths to avoid threats •how the company use its strengths to take advantage of opportunities •How the company take advantages of opportunities by overcoming weaknesses•How the company minimize weaknesses to avoid threats3-A competitor analysis4-The approach taken to STP (segmenting, targeting and positioning)5-Strategic use of both the internal and external brand6-The marketing mix7-Evidence of ethical and sustainable marketing practices.