Analyze, apply and evaluate the Accor Digital strategy and the KPIs for two specific segments – budget and resorts.

The case details Accor’s digital marketing strategy, from customer acquisition to the end of a customer’s journey. Additionally, it outlines few of the customer retention tactics to keep the customer moving through the Accor network and partner networks. Using your learning in weeks 3 and 4 (and the prior weeks) and our discussions for the analysis. 1.Analyze, apply and evaluate the Accor Digital strategy and the KPIs for two specific segments – budget and resorts. 2.Who are the partners in Accor’s service offerings and why are they central to Accor’s business and marketing strategies?3.Analyze the push and pull strategies that Accor employs, focusing on the differences between the two segments (budget and resorts). Utilize the AIDA framework to help with this analysis. 4.How can Accor benefit from a Dashboard for its resorts brand? What elements would you recommend be viewed on the dashboard?5.Select a specific branded product in the Accor suite and outline a mobile marketing strategy for the brand.