Discuss consumer behaviour concepts, theories and models relevant to the topic with relevant examples.

Consumer & Business Buyer Behaviour Assessment 2: Individual Essay Topic 1: Impact of the Internet on buying process Guidelines: 2. You need to show your understanding and knowledge of consumer behaviour theories and concepts through the essay. Therefore, the discussion should be based on relevant consumer behaviour concepts, theories and models discussed in the module. 3. It is important that you acknowledge all sources used in the discussion (i.e. in-text referencing). 4. Structure of the essay A) Your essay title. B) Introduction Key areas covered in the essay. C) Main content Discuss consumer behaviour concepts, theories and models relevant to the topic with relevant examples. There is no definitive format for this section and you can organise this section based on your knowledge on consumer behaviour. D) Conclusion E) List of references using Harvard referencing format. Resources: In addition to the content covered in the module, there are numerous marketing/consumer behaviour journals and reports are available on-line, in the library and electronic resources. You will need to use the Shibboleth login if you are outside of the University. Do not rely on Wikipedia and other Internet sources, which may be biased or based on opinion which is not peer reviewed or properly researched. The following are details of some journals and reports which may help you in writing the essay. This is not meant to be an exhaustive list. Please do not rely on these alone, they may not give you the information you are looking for. Please ensure that you research some academic texts, journal articles and consult your consumer behaviour text books. A good place to start your research is the University Library Lib guides and your module reading list, which is linked below: Indicative learning resources Electronic journals  Journal of Consumer Research  Advances in Consumer Research  Consumption, Markets and Culture  European Journal of Marketing  Journal of Consumer Psychology  Journal of Consumer Behaviour Other Research Sources: http://academic.mintel.com/ http://www.warc.com/ http://www.marketingweek.co.uk/ Some of the best approaches to secondary research involves synthesises of information, where you draw on more than one source.