Analyze the brand House of Lasagna and discuss the key contributors to HOL’s success.

House of Lasagna Case StudyIn November 2018, Jannah Chua Torres, co-owner of House of Lasagna (HOL), a chain of casual dining restaurants in the Philippines, was considering different marketing strategies to increase customer awareness of the chain’s brand and unique menu. Unlike other Italian restaurants, HOL was the only chain of restaurants serving affordable gourmet lasagna in the Philippines. The company had seven restaurants in November 2018 and a target of 25 restaurants by 2020. It was an ambitious target for the company that had opened only seven restaurants in the last nine years. Torres was concerned about the customer satisfaction survey that the company conducted every year. The survey reported high customer satisfaction but comparatively low brand awareness. Torres knew high brand awareness was critical for future growth plans. What marketing strategies could HOL use to increase its brand awareness? Future growth and expansion strategies were most important, considering that the company was planning to open new restaurants and expand into other areas in the Philippines. Torres wondered if a loyalty program could also increase customer retention.1.Analyze the brand HOL and discuss the key contributors to HOL’s success. 2.What are the customers’ service expectations from restaurants such as HOL? How did they develop? 3.What would it take to ensure that customers at HOL are highly satisfied? How valuable is a highly satisfied customer in the restaurant business? 4.Discuss the importance of CRM for restaurants such as HOL. Suggest a loyalty program for HOL. 5.Discuss the various growth and expansion strategies for HOL and make recommendations. Suggest how HOL can better connect with it’s customers.6.Should HOL use franchising to increase its geographical reach? Write 3-5 bullet points for each item on the agenda below as an overview and analysis of the case study. Include both Macro-Micro(5Cs)/STP/4Ps market analysis (address issues 1-3 there) plus a recommendations section addressing issues 4-6 below.Agenda1.Background2.Market Situation3.SWOT Analysis4.Segmentation5.Target Markets6.Product Positioning7.Collaborators8.Competitors9.Situational Analysis10.External Barriers11.Internal Barriers12.Alternatives13.Recommendations