Based on your analysis of the facts and survey results, what approach would you recommend for repositioning Head & Shoulders.

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Based on your analysis of the facts and survey results, what approach would you recommend for repositioning Head & Shoulders.
October 5, 2020 Comments Off on Based on your analysis of the facts and survey results, what approach would you recommend for repositioning Head & Shoulders. Uncategorized Assignment-help
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Prepare Head & Shoulders in India case. The case illustrates the challenges faced by entrepreneurs launching a new product in a highly competitive market with limited resources. Prepare answers for the following questions. Your preparation of the case and the write-up should be based on the case only. Do not use current information or information from online sources (Case attached).
1. Briefly analyze the (a) cognitive (i.e., beliefs) aspects and (b) affective aspects (i.e., emotions) of each brand from the survey results. What insights can be drawn from the results?
2. Based on your analysis of the facts and survey results, what approach would you recommend for repositioning Head & Shoulders. Identify specific dimensions that can be used for repositioning. Provide a thorough rationale for your decision.