Case Study: Strategic Event Planning for the Florida Music Festival.

1) Why are domestic and international tourists a viable market for events in Orlando?
2) How can the strategic event planning process be used effectively to capture the local community and the tourist market for the Florida Music Festival?
3) Based on the current visitor profile and external and internal environment and mission of the event, what new tourist market segments and initiatives should be targeted t?
4) What are the perceived and actual effects of implementing strategies compared to the desired outcomes?