cognitive dissonance.

:  Attitude: o Explain cognitive dissonance in relation to Zimbardo’s experiment; o Draw on some of the recent empirical research on cognitive dissonance to explore how cognitive dissonance is used to encourage behaviour change; o Identify and describe an event in which you experienced cognitive dissonance; o Describe the attitude which induced your state of cognitive dissonance; and o Identify the cognitive elements that had to be changed to reduce your state of cognitive dissonance.  Social influence in changing behaviour: o Provide an academically sound and theoretically grounded explanation on why ‘Social Influencers’ can capitalise on and pursue a career as a ‘Social Influencer’; o Describe the various forms of social influences; o Reflect on and describe a situation where you adopted either one of these forms of social influence; 10references