Define business opportunity, business problem, and symptoms.
Analyze and answer Chapter 4 Questions for review and critical thinking: 1. List five ways that business research can contribute to effective business decision making. 2. Define business opportunity, business problem, and symptoms. Give an example of each as it applies to a university business school. 6. What is an experimental manipulation? A business researcher is hired by a specialty retail firm. The retailer is trying to decide what level of lighting and what temperature it should maintain in its stores to maximize sales. How can the researcher manipu-late these experimental variables within a causal design?
