Demonstrate use of scenario planning tools and describe a best- and worst- case scenario for your industry and/or organisation using critical uncertainties which you identify and justify.

You are required to produce a report of maximum 2500 words which addresses the following elements: • Select an appropriate industry and/or specific organisation for analysis in your report. • Identify a specific individual or organisation to whom your report will be addressed. • Clarify the present-day context of the industry and/or organisation. • Demonstrated engagement with the current discourse in the industry via original sources. • Conduct a future focused horizon scanning exercise and include your findings in your report. • Demonstrate use of scenario planning tools and describe a best- and worst- case scenario for your industry and/or organisation using critical uncertainties which you identify and justify. • Identify additional tools and models, which could be useful in your chosen context.

• Conclude your report by identifying a range of options (strategic and functional) for your organisation and/or industry and recommending next steps for your report audience. 16 Undergraduate Module Handbook 2023-24 You should demonstrate: • Analysis and evaluation of disruption upon convention (in terms of industries/organisations/business models). • Analysis of reasons for failure of previously successful businesses due to disruption (if appropriate). • Evaluation of the significance of influences upon industries/organisations • An application of theories (beyond scenario planning) to your chosen context. Marking Criteria Present day context: (15% of marks as guide only) The context is exceptionally explained, identifying key and other issues. Engagement with current discourse: (15% of marks as guide only) Exceptional engagement with a wide range of original source Scenario planning: (50% of marks as guide only) Exceptional use of scenario planning tools and description of best and worst-case scenario. Additional tools and models are carefully identified and justified demonstrating an application of the theories to your chosen context Conclusion (20% of marks as guide only) Identified a wide range of options (strategic and functional) and made exceptionally strong recommen I am attaching the lecture notes below.