Describe an example of where using attractive models, music, and humor were used to increase and capture consumer’s attention to this product or service.Surprising: How did the marketer make this product or service seem novel?

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Describe an example of where using attractive models, music, and humor were used to increase and capture consumer’s attention to this product or service.Surprising: How did the marketer make this product or service seem novel?
May 11, 2020 Comments Off on Describe an example of where using attractive models, music, and humor were used to increase and capture consumer’s attention to this product or service.Surprising: How did the marketer make this product or service seem novel? Uncategorized Assignment-help
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Select a product or service that you’d like to explore and answer the four questions listed below. As you answer the questions make sure to consider how that product or service is presented to you (the consumer) in various media and how the marketers of this product or service attract your attention to make this product/service stimulus personally relevant, pleasant, surprising, and/or easy to process. For your responses, you can either select one product or service to answer all of these questions, OR you can select a different product or service for each question. Do NOT duplicate the examples found in the text. Find a unique example for each of your responses. This assignment is worth 30 points. Question #1 is worth 6 points, questions 2 through 4 are worth 8 points each. Personally relevant: How does the marketer make this product/service personally relevant for you? Think of ads, personal selling techniques, promotional activities that you feel are aimed personally at you, the consumer. Why? How did the marketer accomplish this goal?Make stimuli pleasant: Select one of the following: use of models or celebrity, music, or humor. Describe an example of where using attractive models, music, and humor were used to increase and capture consumer’s attention to this product or service.Surprising: How did the marketer make this product or service seem novel? What stood out as unique or novel for the consumer in this message? Was there any use of unexpectedness which aroused your curiosity about this product/service? Were there any puzzles used to capture your attention? You must select and report on at least one of these items.Easy to process: How did the marketer boost the consumer’s ability to process the stimuli or information on their product or service? Using only one example of a product or service here, did you find any concreteness, contrasting or competing stimuli used by the marketers? You must select and report on at least one of these items to describe how your product or service was easy to process as a consumer.