Describe Aristotelian Appeals (ethos, pathos, logos).

After working at Super-Duper Creative Advertising for five years, your big chance has finally arrived: if you can demonstrate a superior knowledge of the rhetoric of advertising, you will be promoted to junior executive. In two weeks the advertisement you have been working on for six months (briefly halt the hypothetical narrative here and insert the magazine advertisement you’ve chosen for the assignment) will be evaluated by your boss. Along with the advertisement itself (this means you need to submit a copy of the ad with your final essay), your boss has requested to see an analysis/explanation of the rhetorical plan you used to generate it. Your boss doesn’t want a laundry list of strategies, but instead a cohesive, unified, thesis-driven essay explaining the principal rhetorical strategies of the ad. Your boss has suggested an approach: explain how the three Aristotelian appeals (ethos, pathos, logos) and a narrative (or narratives) or a master narrative (or master narratives) function in the ad. Your boss also wants you to address the significance of the ad’s target audience, a process that will help you narrow your focus and hone in on the specifics of your rhetorical design. You should also seek to anticipate your boss’s potential responses, and attempt an analytical approach that demonstrates both your expertise and professionalism.