Describe disseminating the main message of the RiConfigure project.Generating interest (materializing in additional social media engagement, shares, follows, views, and direct inquiries, etc.)

There is a project named „We are all civilians” – Social Media CampaignsThe task is to wright down a social media post which is describeOverall goal:Awareness building for the RiConfigure project.Disseminating the main message of the RiConfigure project.Generating interest (materializing in additional social media engagement, shares, follows, views, and direct inquiries, etc.)Embedded communication challenge:The idea of the Quadruple Helix and the emphasized importance of participation of civil society as a source of innovation is [extremely] fuzzy and far-fetched for the target audiences. The main goal of the project is to produce contents that make the idea more understandable, concrete, and down-to-earth to them while also bringing the topic closer to that of the Social Labs featured within the RiConfigure project.Communication message:The produced contents are to communicate the message and the importance of the fact that RiConfigure is a RRI project that is to develop a new collaboration platform for innovation that is the integration of the social lab format into the quadruple helix model of innovation, where the role civil society is very crucial. Target group must be:your task is to create interesting and informative social media strategy and specific contents in relationship with the projects’ and overall idea’s topic that may interest “anyone”emphasizing the idea of every person being a civilian before anything else (whatever their ‘other’ roles in society be) and therefore a potent source for triggering social innovation