Describe the tactics learned in this module, and how you will use them to mass market your message.

1. Determine how you will market this news story. What medium will you use? Where will your message appear? Who is your target audience?

2. Describe the tactics learned in this module, and how you will use them to mass market your message. Keep in mind that while Burke’s analysis of Hitler’s book shows how those tactics were harmful, Perloff reminds us that persuasion is neutral. So, you can look to our Burke lecture for concepts to use in a positive way, or you may choose to focus on Agenda-Setting or Media Ecology. You may also consider how you will form your message to avoid fallacies.

3. Create your message. If you choose to make a commercial, film a rough cut of that. If you choose social media, show me an example post. The sky’s the limit on how you will share your good news message with the community!