Differentiate between a consumer franchise-building and a nonfranchise-building promotion.

Differentiate between a consumer franchise-building and a nonfranchise-building promotion. Find an example of a promotional offer you believe contributes to the equity of a brand and explain how this is achieved.FormatRestatement of the question and question number (exactly as stated in the Study Guide).1. Student used standard essay format: Introduction/Body/Conclusion.2. Student demonstrated proper use of grammar, spelling, punctuation, citation style, etc.3. Student demonstrated an understanding of course content and key concepts, as discussed in the text.4. Student was able to examine, assess, evaluate, and/or analyze course content and key concepts.5. Student provided a clear and well-developed response to the question