Discuss how and why, according to Prof Anthony Patterson (2013 + his video guest lecture).

Discuss how and why, according to Prof Anthony Patterson (2013 + his video guest lecture), Compare the Market’s anthropomorphic brand mascot Aleksandr Orlov – unlike traditional brand mascots like Tony the Tiger or the Green Giant – is a literary character that has ‘transcended’ the brand itself and become one of the “most influential people that never lived”.