Discuss the brand’s strengths and weaknesses using the branding factors you have learned in this course-to-date (class lectures and reading through Chapter 8).

Dear writer:
Course name: brand management
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an assessment of a national, USA-headquartered company brand. Discuss the brand’s strengths and weaknesses using the branding factors you have learned in this course-to-date (class lectures and reading through Chapter 8). Recommend how you would improve the business’s product promotion and branding. This paper should be 7-10 pages (double- spaced). Please include a cover/title page and—as the last page–a research sources citations’ page. (Both of these pages do not count in the required page total.)

reading: https://redshelf.com/app/ecom/book/1077961/strategic-brand-management-1077961-9780134877952-kevin-lane-keller-vanitha-swaminathan

Account: yic393@ucsd.edu

Password: Mati0324!

Victoria Secret

– marketing weakness

– grand show

– angels

– marketing umbrella sub-brand pink (market stratification)

– quality lingerie makes it almost monopoly in us lingerie market

– fancy bras and wings

– seasonal sales bundle sales

– perfume line

– PJ sportswear bags makeups

– international presence through stores and different ethnic models in recent years

– marketing weakness

– grand show with standardized beauty angels enhance the idea of cosmopolitan beauty

– the one size xs size image

– size selection very limited

– limited skin color race ethnicity and sizes of the model

– making negativen image of putting woman on a show

– sexist

– unrealistic standard of beauty

– only 5 asians model throughout the years