Discuss the development and justification of a media plan, detailing your two media choices and clear timings .
Description of the Assessment You have been approached by Berocca to help them with the launch of a new health supplement in the UK. The product is targeted at students and will launch at the start of September 2020, to coincide with the back to school period. The name of the product is yet to be determined (you can call it product X, or suggest a name yourself). Your job is to develop a 12-week digital media campaign for England ONLY, for the new product. You choose which product you want to focus on, and the TWO digital media that you want to use in your campaign. MG5625 Strategic Digital Marketing Coursework Brief for 2019/20 Approved BBS Coursework Brief Template 2019/20 2 of 6 Brunel Business School You need to conduct some research about the industry and the main target audience(s).
