Discuss the ways in which gender, income, education, age, ethnicity and security impact online purchasing behaviour?

Electronic and Mobile Commerce has gained significance over the past decade as a method to attract, retain and maximise profitability from online trading with different types of customers. You are to answer the following questions (1200 words) based upon your knowledge from the lectures/ seminars and literature: 1.There are major issues surrounding the decisions to build and/or host your own e-commerce site or to outsource some aspects of site development. Therefore, businesses, small and large, should outsource their own website. Discuss. 2.Discuss the ways in which gender, income, education, age, ethnicity and security impact online purchasing behaviour?