Explain the channel flows and which flows are critical for your Halewood

Profile Organisation’s Channel Segmentation • Understand and identify target market segments • How do users buy? Apply Service Output analysis to understand how end users want to buy, include bulk breaking, spatial convenience, waiting time, variety and assortment, customer service and information provision • We want to assess segment attractiveness and target segments that are accessible and profitable so we can design the best channel structure for •What are your viable market segments? •Develop customer personas of your preferred segments identified. Channel Structure • Develop a diagram for Halewoods ideal distribution channel system in the Australian marketplace. • Is it a direct, indirect or multi-channel distribution system. • Are online channels important? •Explain the channel flows and which flows are critical for your Halewood • What is the most viable channel for Halewood to launch in Australia? Channel intensityShould Halewoods distribution be exclusive, intensive or selective Justify why based on your choice?