Explain the difference between Owned, Paid and Earned?
Social Media Marketing – Essay QuestionsMicrosoft Word document with at least 1000 words.Paper should contain the answers to the discussion questions below.Paper must be submitted before your class begins.Read PDF on Social Media Marketing 101 and Answer the Following Questions:In the Social Ecosystem, Explain the difference between Owned, Paid and Earned?Why is Paid Social Media Marketing So Popular Now and So Efficient?What is SEO and PPC?If you are marketing Lululemon to your target audience, which social media platform (s) would you use and why?Explain your target audience and rationale for that audience.Outline your plan for social media platforms. Which ones, why and how would you approach them?
