Explain the marketing importance of ‘a strong brand image’ to Europe and what benefits will this bring to businesses.

1. Explain the marketing importance of ‘a strong brand image’ to Europe and what benefits will this bring to businesses2. Outline the marketing mix strategy of Ferrero and Lindt & Sprüngli that have undertaken3. Analyze the advantages and disadvantages of marketing mix strategy implemented by Ferrero and Lindt & Sprüngli in the European Single Market?4. Discuss potential changes in the marketing mix strategy and provide comment on their significance.