Explain why it is important for critical cultural studies and what your analysis of this media text can contribute to our critical knowledge about communication.

Assignment details: 8-10 page Research PaperThe final research project is a documented analysis of an environmental issue of your choice. Consider the ways in which your issue is connected to communication, changes depending on the media, and is represented by current media. The project should develop an original argument that can be persuasively argued through close and detailed analysis and supported by a critical theoretical framework. The method of analysis is up to you – you can do a quantitative study, an ethnographical study, a qualitative study, etc. There is no “correct” way to analyze an environmental issue or media text about an environmental issue.Arriving at a topic can happen in a variety of ways. For example, you might tap into a previous research interest. You can then start to hone that topic by reading everything you can lay your hands on. On the other hand, you can work the other way. As you’re reading a variety of sources, you will discover your topic.The project will be evaluated on how well it guides readers to think insightfully and in new ways about issues relating to the environment and communication. This is crucially important: The project MUST engage explicitly with the issues, themes, and theories discussed in class.MY NOTE: The study of food deserts; this idea that healthy food is not able to be found in certain areas of the US is amazing and horrific to me. I would like to see how much of the US or the world for that matter can still survive without any healthy food and just mass produced junk food for consumption. In either case, remember to cite those sources.The aim is critical analysis—avoid, at all costs, writing descriptively (outlining what you see). You must argue why what you see is important. You do not want to outline a phenomenon, but rather, explain why it is important for critical cultural studies and what your analysis of this media text can contribute to our critical knowledge about communication. The first 1-2 pages should set up the project by:introducing your argumentoutlining the critical importance of your workexplaining your theoretical contribution to a particular area of scholarship (be specific; outline existing arguments, how you extend these, and detail your critical scholarly intervention)By page 3, begin your analysis. Divide the paper into sections that develop a specific part of your argument. Be sure to merge your analysis with theory that helps you deepen your analysis.Be ruthless. Develop one focused idea and argument in detail. Cut out anything that does not develop your focused argument. Put anything extraneous in a separate file to be used later for another chapter or article.Be sure that throughout the paper you have answered the “so what” question about why your work matters for critical scholarship.