Has social media become an unhealthy method of communication?

A recent study found that when ordered to stop using Facebook for a week, a group of participants experienced increased levels of “happiness” and lowered levels of stress or depression. Read the article, STAYING OFF FACEBOOK CAN MAKE YOU HAPPIER, STUDY CLAIMS (Links to an external site.)Ironically, as other studies show, social media triggers increased levels of dopamine in the brain (Links to an external site.). So what is really going on? On one hand, we are “high” on social media and instant gratification. On the other, the very same stimulants that reward us when experiencing instant gratification cause us to be sadder, more preoccupied, or stressed. Has social media become an unhealthy method of communication? Do marketers exploit this “digital drug” that acts too much like an abusive substance? People who stop “cold-turkey” initially experience withdrawal and anxiety, before feeling happy and relaxed after an extended period. So based on your knowledge and use of Social Media, and on the statement from L1 (about marketing not being manipulative, it just learns how to be influential), can social media marketing be an abusive marketing tool?