How a museum could use location-based services data to enhance the museum attendance experience?

Good reading on how business using public data to make decisionshttps://hbr.org/2018/06/enhancing-customer-insights-with-public-location-data (Links to an external site.)https://hbr.org/2018/06/how-vineyard-vines-uses-analytics-to-win-over-customers (Links to an external site.)Write a paper. Location-based-services data can be acquired via beacons, WiFi, etc)1.How a museum could use location-based services data to enhance the museum attendance experience?2.How location based services data are been used in the current COVID-19 pandemic enviroment?