How do our senses affect which products we like and which ones we do not like?

Case Questions:
1. How do our senses affect which products we like and which ones we do not like?

2. How can products be made more sensorially engaging?

3. What are some successful examples of sensory marketing?

4. What should managers consider when devising their sensory marketing strategies for their product/ service offers?

Instructions:
1. Recommend a specific plan of action for these firms.

2. Make sure your analyses and recommendations address the problems explicitly mentioned in the case. In addition, your definition of the problem and your analyses may reveal other important issues you believe must be addressed. Your recommended marketing plan should be based on appropriate and defensible analyses.

3.their preferred course of action is the best one to pursue, and then detail that course of action in their target market choice, positioning statement, and 4Ps presentation.

4. Each write-up should be no longer than 4 pages (approximately), excluding exhibits and references.