How does content marketing influence each of GoPro’s primary target markets?

Purpose
The purpose of this assignment is to provide you with an authentic business case to apply your analytical skills and to reflect on the fundamental marketing concepts you are learning in this course.

Directions
Read GoPro: Making All of Us Heroes (in Kerin, R. A., & Hartley, S. W. (2020). Marketing: The Core, 8th Edition. Ch. 9, pp. 261-263)
Watch the video by clicking on the video link in your digital text.
Read the following questions carefully and answer ALL questions, using information in the case study, course reading and viewing materials, and supplemental research.
What are the unique attributes, or points of difference, for GoPro products?
How does content marketing influence each of GoPro’s primary target markets?
Identify one new product idea you would suggest GoPro evaluate?
Write your analytical response to all questions in a Word document and submit it to Canvas.