How effective do you feel its social media presence is?
How effective do you feel its social media presence is?
July 9, 2020 Comments Off on How effective do you feel its social media presence is? Uncategorized Assignment-helpChoose a brand that you currently use—either high or low involvement. Based on social media marketing principles in chapter 13, analyze the social media presence ofthe brand and answer the questions below. This assignment should be no longer than one single page. DO NOT write an essay. Your responses should be a numbered list in the same order as the questions below.1. Name the brand. What is being done to market your chosen brand on socialmedia (at least 3 social media)? Use chapter terminology; provide links to the social media pages you are referring to.2. What are people saying about each brand on social media (at least 3 social media)3. How effective do you feel its social media presence is? Give each of the brands agrade (A − F). Explain why you gave each the grade you did.4. Make recommendations for how the marketer could improve its social media marketing activities (e.g., modifying content or utilizing a different social media platform). Since this is very subjective, your points will be based on how wellyou defend (justify) your recommendations. Discuss for each of the three social media separately.Criteria Grade:-Identifying involvement level of brand (high or low) 2 points-Accurate identification and explanation of communication/marketing strategies (Q1) 5 points-Analyzing consumer comments (Q2) 5 points-Analyzing effectiveness (Q3) 2 points-Quality of recommendations (justification) (Q4) 4 points-Quality of response beyond the requirements; for example,quality of writing, marketing terms used. 2 points