How important are Nike’s expensive endorsements to the company’s success?
The following questions have to be answered in the case study. 1. How important are Nike’s expensive endorsements to the company’s success? Are the endorsements really worth the money? Explain. 2. To what extent, if any, is Nike liable for the actions of its manufacturing contractors with regard to employment issues and human rights violation? 3. Do small rivals like China’s Li-Ning pose a serious threat to Nike? Could private-label athletic shoes challenge Nike, especialdfply in poor economic times?
