Identify a local company or organization that interests you.

1) Identify a local company or organization that interests you. Provide a summary of the companyor organization, as well as your reason for selecting the company or organization.2) Situational Analysis A good marketing plan starts with a situation analysis to see where the business is now. This section should basically cover an analysis of the internal, external, and customerenvironment, which will be used to carry out a SWOT analysis. This should be based on company literature or research based on published sources orthrough primary research. If you decide to conduct primary research, you may choose any research technique,such as in-depth interviews, observation, surveys, or a combination of methods. Giventhe current situation (‘stay-at home’ & ‘social distancing’), please utilize subjectsalready in close proximity (e.g., family members, friends), and utilize online technologyif applicable (e.g., phone interview, zoom, online survey).3) SWOT Analysis A SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis builds on theinformation you gathered in step two and identifies the major strengths, weaknesses,opportunities and threats with which the organization faces. It is important to further summarize the implications of your findings. What is youroverall impression of the company, when looking at all of the elements (S + W + O + T)together? Can you identify any themes/trends?4) Marketing Goals and Objectives Having done your SWOT analysis you can then work out the issues you need to focusyour plan around. You should list the issues that the marketing plan will address, explain why these arethe key issues that needs to be addressed (why not something else?), and form goals andstrategies to help you do that. Next, objectives should be stated as goals. These objectives should be phrased so thatyou can easily measure your results against them – for example:Page 2 “We want to attract 100 new customers by….” or “We will increase our sales by 5% within the next six months.” Please remember to explain your rationale for the selected goals and objective. Why arethese goals and objectives important for this company to pursue at this moment?5) Marketing Strategy You now need to outline a marketing strategy, while setting out the logic you’ll use toachieve those objectives. This strategy will outline your target markets by going through the “STP”(Segmentation, Targeting, and Positioning) process, and give specifics of the “4 P’s”(Product, Price, Promotion, and Place). It is important to explain how each part of your strategy responds to the items identifiedin your SWOT analysis, and how it helps you achieve your goals and objectives.It is in your best interest to select a company as early as possible. I will be happy to give you input onnarrowing down a list of potential companies.