Identify and explain the market structure under which the organisation operates, including a discussion of how the market structure affects the behaviour of the organisation in looking to achieve competitive advantage.
understanding the business environment Task One: Business organisations can be classified according to many types of criteria. Provide an introduction an organisation with which you are familiar, identifying the legal structure (public company, private company, voluntary, charity, public sector, etc.) along with an outline of the operations / purpose of your organisation and its main objectives. Identify and explain the market structure under which the organisation operates, including a discussion of how the market structure affects the behaviour of the organisation in looking to achieve competitive advantage. Task Two: Define the following terms: ‘stakeholder’; ‘shareholder’ and ‘stakeholder analysis’. Using a named real company of your choice, demonstrate how you would apply the stakeholder analysis process to identify the company’s stakeholder groups and evaluate their needs and influence. (LOs 3 & 5) Task Three: This Task requires you to research the organisation highlighted and then undertake a business environment analysis using appropriate business analysis tools/frameworks to identify critical issues facing the organisation both in the domestic and international market environments. Page 4 of 7 [912] a) Discuss three reasons why it is imperative for your selected organisation to analyse the business environment it faces. Using the PESTEL framework, identify and explain at least five (5) important macro environmental influences currently affecting your chosen organisation. b) Explain the importance of Porter’s Five (5)-Forces model. Using the Five-Forces model, examine the current behaviour of the selected organisation and explain what you believe to be the five (5) most critical influences arising from the competitive market environments, both nationally and internationally. HSBC: https://www.hsbc.com/investor-relations/group-results-and-reporting/annual-report (LOs 4 & 5) Task Four:
